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Accessibility Statement

UPPAbaby is committed to ensuring our digital content is accessible to our visitors.

This statement applies to content (pages, products, and documents) published on https://uppababy.com/ and does not apply to the content published on its subdomains or other country-specific domains. Those websites will display their own accessibility statements that will apply to their specific content.

This website is managed by UPPAbaby who maintains its editorial and product content, user experience, accessibility, and support documentation. We strive to ensure that this website is available to as many visitors as possible, including people with disabilities.

We are continually improving the user experience for everyone and applying relevant accessibility standards. You should be able to:

  • zoom up to 200% without impacting experience
  • access and navigate most of our product manuals using a keyboard and modern screen reader

This website is designed to comply with Web Content Accessibility Guidelines (WCAG) 2.1 conformance level AA and technical standard for websites and mobile apps, EN 301 549 v.3.2.1. (EN 301 549 v.3.2.1 closely follows the WCAG 2.1 AA standards.)

Compliance Status

This website is partially compliant with the technical standard EN 301 549 v.3.2.1 and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. See the ‘Non-Accessible Content’ section for more details on current status updates and ongoing work.

The website was last tested on April 18, 2025.

Preparation of This Statement

This statement was prepared on May 2, 2025.

The statement is based on a review of a representative sample of web pages by a DHS Trusted Tester certified accessibility expert, using a combination of manual and automated testing.

Feedback and Assistance

We are continuously reviewing and enhancing the accessibility of our website and welcome your feedback. If you encounter any accessibility barriers, please feel free to contact us so we can assist you:

Compatibility With Browsers and Assistive Technology

The accessibility of the UPPAbaby website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

Policies

UPPAbaby develops, implements, and maintains policies regarding adherence to ADA and EAA requirements. We review our policies and procedures annually, including digital platforms, web content, design direction, and PDF accessibility, along with developing a multi-year accessibility plan that will be approved in 2025.

Non-Accessible Content

It is important to note that efforts to enhance the website are ongoing as we work to implement the relevant updates to meet WCAG 2.2 A/AA guidelines over time. While we continue to make improvements for accessibility and user experience, we are aware of some limitations that currently exist and that we are working to fix. We have included a list below of known limitations and potential solutions; if you encounter an issue not listed below, please contact us to let us know.

Known limitations for the UPPAbaby website

  • Interface naming and labeling: Some interactive elements have unclear or non-descriptive labels or names. We are currently working on implementing clear, informative labeling on affected buttons and interactive elements. We plan on fixing this throughout 2025.
  • Color contrast of text in promotional content: Some text does not meet the contrast requirements between the text and page background colors. This issue is currently limited to limited content within promotional blocks on shopping pages. We plan on fixing this throughout 2025.
  • Color contrast between text fields and page backgrounds: Some text input fields have borders that do not meet color contrast requirements when compared to the page background.
  • Clear focus states: Radio elements on the Vista Configurations module are missing visible changes between default, hover, and focus states. Elements can still be accessed and interacted with, but the visual changes are currently not clear. We plan on fixing this throughout 2025.
  • Search results filters and sorting: Sorting controls on the search results pages are not navigable by keyboard. We plan on fixing this throughout 2025.
  • Keyboard focus on modals: When a modal popup is triggered, keyboard focus remains on the page behind the modal and navigating to or finding the popup by keyboard is difficult or (in some instances) blocked. We plan on fixing this throughout 2025.
  • Main navigation dropdown: On smaller screens, the dropdown submenu cannot be scrolled, so content and keyboard focus may be visually hidden from the viewer. Links can still be accessed via keyboard control. We plan on fixing this throughout 2025.
  • Video player gesture navigation: When a visitor is viewing a page with a video player on a mobile device, they are unable to use gesture navigation to navigate from the player to the next or previous headings on the page. We plan on fixing this throughout 2025.
  • Audio descriptions and transcripts: Some of the videos on this site do not have audio descriptions or text transcripts. These are ongoing updates and we will continue to add audio descriptions and transcripts to video content throughout 2025.
  • iframe title attributes and aria attributes: The containers for our email signup and cookie consent banners are not correctly read by screen readers and may have incorrect attributes applied to some of the internal content. These are tools managed by third parties and we have sent requests for addressing these issues to their support and development teams.